Steve Case Has Bet on Rust Belt Startups for Years. In the Pandemic, More VCs Have Joined Him. VCs used to view the heartland as an investment desert. But the pandemic has altered the whole idea of place.

Mason, Ohio, provides more evidence that this corporate hub — German in its history and conservative by nature–is becoming a more dynamic place for startups.

Genetesis founder Peeyush Shrivastava took advantage of new risk capital in Mason, Ohio, to create a superfast heart-imaging technology. PHOTOGRAPH BY AARON CONWAY, courtesy of